how does google make money

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 Google's Revenue Sources.

how does google make money

Google primarily makes money through advertising. It operates the largest digital advertising platform in the world, called Google Ads, which enables businesses to display ads to relevant audiences based on various targeting options such as keywords, demographics, and interests.

Google generates revenue from Google Ads by charging businesses for each click on their ads (cost-per-click or CPC) or for every 1,000 impressions of their ads (cost-per-thousand impressions or CPM). The amount charged for each click or impression depends on various factors, including the competitiveness of the keyword or audience, the ad's relevance, and the advertiser's bid.

Apart from Google Ads, Google also earns revenue from other products and services, such as Google Cloud, Google Play Store, Google Workspace, Google Search Console, and hardware products such as Google Pixel phones and Nest smart home devices. Additionally, Google earns revenue from licensing its search and advertising technologies to other companies.

Google's revenue sources can be broadly categorized into the following:

Advertising: Google's main source of revenue is advertising, which accounts for the majority of its revenue. Google offers various advertising products, such as Google Ads, Google AdSense, and Google Marketing Platform, which enable businesses to display their ads on Google's search engine results pages, websites, and mobile apps.

Google Cloud: Google also earns revenue from its cloud computing platform, Google Cloud, which offers various services such as compute, storage, and networking services to businesses.

Google Play Store: Google Play Store is an app store for Android devices, where users can download various apps and games. Google earns revenue from the sales of apps and games on the Play Store, as well as from in-app purchases and subscriptions.

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Google Workspace: Google Workspace, formerly known as G Suite, is a suite of productivity and collaboration tools, including Gmail, Google Drive, Google Docs, and Google Meet. Google earns revenue from the sale of Workspace subscriptions to businesses and individuals.

Google Hardware: Google also generates revenue from the sale of hardware products, such as Pixel smartphones, Nest smart home devices, and Chromecast.

Other Bets: Google's parent company, Alphabet, also has several other businesses under its umbrella, such as Waymo (self-driving cars), Verily (healthcare), and Wing (delivery drones), which generate revenue from their respective industries.

Overall, advertising remains the primary revenue source for Google, but the company has been diversifying its revenue streams by expanding into other industries and investing in new technologies.


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